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Victor Oliveira is a consumer retail expert with more than 25 years of experience in a wide variety of contexts. Currently he is the co-founder and Chief Operating officer of Bookigee, a startup that develops groundbreaking products and innovative analytics for the rapidly changing book publishing ecosystem.  Bookigee has recentlly launched WriterCube, the first application created especially for Authors and other Book Professionals who want a better way to take charge of their brands and their business.    

Prior to launching Bookigee, Victor was the Director of Retail Operations for the Institute of Contemporary Art (ICA) in Boston, MA. Under his direction, the ICA Store has received local and national recognition for its unique approach to museum retail, and was awarded Best Museum Store by Niche Magazine in its first year of operation. In addition to his administrative and buying responsibilities, he launched the museum’s innovative e-commerce site, and he works closely with curators and artists to develop book and catalog projects that support the museum’s exhibitions. To date he has worked on merchandising projects for exhibits featuring the work of Shepard Fairey, Dr. Lakra, Charles LeDray, Tara Donovan and Catherine Opie.

Coming from a family of small business owners, Victor was influenced by the entrepreneurial spirit at an early age.  The key ideas of learning as you need to, getting your hands dirty, and immersing yourself in every aspect of a project have served him well throughout his work history.

Victor began his career at the Museum of Science in Boston, where he worked for ten years, eventually becoming the Head Buyer for the 5,000 sq. ft. store, which had a solid history of sales growth under his direction. The constantly changing environment of museum retail was a perfect fit for Victor’s creative approach, as every new exhibit required a fresh product strategy with many proprietary products, and the challenge of completely reinventing the feel of the store several times a year.  By the end of Victor’s tenure at the museum, he developed a wide-ranging expertise in global product sourcing, store design for themed boutiques related to travelling exhibitions, product development, licensing, and long-range planning and budgeting.

Victor was then tapped by the educational division of Simon & Schuster to become Merchandising Manager for an e-commerce effort related to its online learning services business unit.  He later went on to become the Director of Merchandising for Nickelodeon Direct, an online retailing project for MTV Networks during the early dot.com days.

Immediately prior to joining the ICA, Victor went back to his small business roots and became General Manager of the playful Henry Bear’s Park independent toy chain in the metro-Boston area.  Victor’s skills were instrumental in growing the bricks and mortar business into an expanded three store chain with robust online presence and a positive infrastructure for future growth possibilities.

Victor is a talented creative thinker with a great sense of humor and an interest in forward-thinking design.